Palm Springs Women In Film & Television (PSWIFT) is a nonprofit organization, founded in 2001, dedicated to promoting our members, both men and women, in the Entertainment, New Media and Creative Arts in our community. We strive to bring education, mentorship and jobs for our members and our community. We are focused on education and bringing more production work to the Coachella Valley. PSWIFT is the 38th Chapter of Women in Film and Television International, reaching over 43 Chapters Worldwide and over 10,000 members.

WIF was founded in 1973 by Tichi Wilkerson, co-owner of the Hollywood Reporter. Tichi took control of the paper after her husband passed away. Feeling alone and looking for support and advice she realized that there were far too few females in Hollywood at her level of achievement. In an attempt to help other women crash through the glass ceiling, she organized a small group of powerful women to discuss how to help each other and empower other talented females in the film & television industry. Today, WIF, still headquartered in Los Angeles, is a global organization with over 10,000 members.